Marketing / Advertising / Direct Mail

Advertising

Direct Mail

General Marketing

Advertising

Adweek Online: The online version of a popular marketing magazine. Many articles and other resources are free. http://www.adweek.com/aw/index.jsp

Advertising Media Internet Center: The site provides useful information for the advertising professional. The sit has numerous features. http://www.amic.com/

American Advertising Federation: This site of a professional trade association that sponsors programs, government relations, and professional development. http://www.aaf.org/

American Association of Advertising Agencies: A site of a major trade association established in 1917 to promote high standards professionally, financially and ethically. http://www.aaaa.org/eweb/startpage.aspx

American Marketing Association: The site of an international professional association in marketing. http://www.marketingpower.com/

International Advertising Association: The site of a professional trade association that promotes advertising around the world. http://www.iaaglobal.org/default.asp?subsiteID=2

Ketchum Public Relations Agency: The site of a major public relations agency. http://www.ketchum.com/

Marketing World of Marketing Masters: A site that provides valuable information for marketing professionals. http://www.mmasters.com/mmworld.html

Newspaper Association of America: The site that provides information on the use of newspapers for advertising. http://www.naa.org/

Ogilvy & Mather Advertising Agency: The site of a major ad agency. http://www.ogilvy.com/

Sales and Marketing Executives International: The site of the oldest association for sales and marketing management. The site provides articles, forums, and business directories. http://www.smei.org

Direct Mail

Adweek Online: This magazine’s site provides useful articles and other timely material to marketing professionals. http://www.adweek.com/aw/index.jsp

Direct Marketing Association, Inc. (DMA): The site of the DMA, which the serious direct marketer should be associated with. It provides many support services to member firms, including a reference handbook, workshops, national meetings, reference materials, and other useful guidance. (1120 Avenue of the Americas, New York, N.Y., 10036-6700, Voice: (212) 768-7277; Fax: (212) 768-4546) http://www.the-dma.org/

Florida Direct Marketing Association: The site of a local direct marketing association. http://www.fdma.org

Horah Group: This consulting firm’s site has a useful mail piece thickness calculator. http://www.horah.com

Mailing & Fulfillment Service Association: A trade association site with excellent information for the direct mail professional. http://www.mfsanet.org/pages/index.cfm?pageid=1

Mid America Direct Marketing Association: The site of a local direct marketing association. http://www.madma.org/

General Marketing

American Marketing Association: The site of a major professional association in marketing. http://www.marketingpower.com/

Dartnell Corp.: This is the site of a firm specializing in general business and customer service training. It offers several publications, including "Customer Service Managers Report" and "Effective Telephone Techniques." http://www.dartnellcorp.com/#

Direct Marketing Association: A site providing information of interest to professionals in direct marketing. http://www.the-dma.org

Sales and Marketing Executives International: This organization is the oldest association for sales and marketing management. The impressive site provides articles, forums, and business directories. The search engine of marketing articles numbers over 4,000. A search for the word prospecting yielded 32 articles and chapters. http://www.smei.org

Sales and Marketing Network: Information and hotlinks for professionals in sales, sales management, and selling skills. The site includes hundreds of articles organized under topics such as direct marketing, incentives, promotions, events, meetings, travel, sales management, and training. http://www.info-now.com

Service Quality Institute: The site of a consulting firm selling customer service oriented books, articles, tips, and training materials. http://www.customer-service.com/

Telephone Doctor: This is the site of a consultant who has built a substantial practice around telephone customer service training. http://ww2.telephonedoctor.com/Default.asp

U.S. Census Bureau (U.S. Department of Commerce): This site is overwhelming. There is more economic, demographic, and social data and information then anyone can absorb. Try the "Subjects A-Z" list to narrow your topic of interest. http://www.census.gov/